About us

Upscale is a Stockholm-based social travel venture. We will develop the social travel app of the future, targeting first the Chinese-speaking market and Scandinavia as a destination. We are currently inviting investors to fund the development and the launch of the app.

Please contact us on info@upscale.se for more information or an investment proposal.

The team


Louise left Sweden in 1994 to study law in Beijing (in Chinese), and remained abroad till 2008 working in Germany, Australia, Singapore and many other places on assignments ranging from Senior Investment Manager to startup CEO.  She is particularly proud of three things:

•       Getting BBC World to make a documentary about a clean-tech startup that she was heading up, as part of an application to the BBC World Challenge in 2006 (we made it to the finals).

•       Presenting a global assessment report of the UN Global Compact that she co-authored, at the UN Headquarters in New York in 2015.

•       Receiving a special eulogy in her favourite radio show Spanarna (‘Trendspotters’) in November 2017, because of an interview she gave on the national morning news Morgonekot.

KAI PHILIP CHIANG Technical & Hospitality Advisor to the Board

Kai is the Head of IT & Digital Transformation at ESS Group, and formerly Senior IT-project and Service Manager at Nordic Choice Hotels. Kai has a BBUS in Hospitality Management (La Trobe University) and a Diploma in Hospitality Management from Centre International d`Glion.

BENITA CHICK Market Advisor to the Board

Benita is the Community Outreach Director at MWYO in Hong Kong, a youth-oriented thinktank. She is also the founder and curator of LGBT Tour at Walkin HK, a tour company in Hong Kong and a scuba diving instructor. She holds a BA from Cornell Uni. in Biology & Cognitive Science, an MA in Marine Biology from Boston Uni., and a Post-grad. Dipl. in Advanced Educational Studies from Hong Kong Uni. Benita is based in Hong Kong.