Getting that local experience, with convenience and a dash of familiarity

The importance of convenience and a certain measure of familiarity is yet again confirmed as Breaking Travel News reports that Alipay is partnering with Merlin Entertainments in a deal designed to allow Chinese tourists to use their Alipay lifestyle app across all of Merlin’s London attractions.

These including the Coca-Cola London Eye, London Eye River Cruise, Madame Tussauds London, Sea Life London and the London Dungeon.

This will include making payments in their home currency to purchase both tickets and souvenirs. Through the Alipay app, Merlin will push notifications to help Chinese tourists find attractions nearby and receive tailored promotional information.